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Dover, NH --
Dover-based Relyco
Sales, Inc., a
global provider of value-added printed materials,
business equipment and forms processing software,
recently announced the signing of a strategic
partner/reseller agreement with
NeoMedia Technologies, Inc.,
a developer and international marketer of software
and patented PaperClick™ technologies which
link products, print and physical objects to
targeted online data via the computer or smart
handheld device (cell phone, PDA).
The agreement calls for Relyco
to resell systems and products utilizing
PaperClick™, which allows bar codes and other
machine-readable identifiers to directly link to Web
pages and other information sources.
“This partnership with NeoMedia will
allow Relyco’s customers to benefit from
PaperClick’s™ unique ability to deliver
highly-targeted, real-time information for
marketing, promotion and enterprise solutions. For
example, a consumer can now use an ordinary barcode
found on a package or brochure to instantly access
information on product features, where to buy the
product, how to assemble or install it….virtually
anything that the supplier wants the end-user to
know.”
-
Mike Steinberg,
President, Relyco Sales, Inc.
How PaperClick™
Works: Linking Consumers with Information
PaperClick™
works by tying information that is useful to the
end-user to the existing UPC barcodes on the
products that they buy. Consumers can access this
information by typing the UPC code (the numbers that
correspond to the barcode) into a PC, or by keying
them into a handheld PDA or a cellular phone
equipped with internet access. Consumers with
web-enabled camera phones (over 21 million units
were sold in the US in 2003), can even
electronically scan barcodes with a single touch and
have information streamed to them immediately.
What kind of information, you ask?
Imagine using a cell phone to scan a
product’s barcode, right in store, and accessing an
instant coupon for that product. Or how about
scanning a barcode from a restaurant menu to
determine how many grams of fat or carbohydrates are
in a particular entrée. Getting a virtual tour of
the inside of a home by scanning the barcode from a
real estate listing, or perhaps from the “For Sale”
sign itself. Accessing video highlights from your
favorite sports team, right out of a newspaper or
magazine. Even downloading a preview for an
upcoming movie or entering a sweepstakes, in a
single touch, from
the side of a package of french fries or a box of
cereal. These are the types of things that
PaperClick™ technology enables brand managers,
advertisers and companies to do to reach consumers
faster with better information.
More
Than Just Marketing:
PaperClick™
Enterprise Solutions
PaperClick™
also offers a powerful tool for tracking and
evaluating products, training and updating
employees, and educating consumers. Employees in a
warehouse can use the technology to determine
inventory levels and check on the status of incoming
shipments. Medical personnel can easily access
information on prescription drug side effects.
Motorists can quickly download directions on how to
change a blown tire. PaperClick™ makes all
of this a reality, and opens the doors to a myriad
of other possible applications, all with a camera
phone and a single click of a barcode.
About Relyco
Founded in 1989 and headquartered in
Dover, New Hampshire, Relyco Sales, Inc. is a
global provider of value-added business solutions,
including printed materials, business equipment and
forms processing software. Relyco’s primary
product focus is on laser applications, specifically
checks and other high security documents. Relyco
also provides customers with business forms and
stationery, commercial printing, direct mail
processing, labeling, packaging as well as a full
line of specialty promotional products.
About
NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. is a developer and
international marketer of software and patented
technologies which link products, print, and
physical objects directly to targeted online data,
with expertise in homeland security and
e-authentication applications. NeoMedia
markets PaperClick™ and PaperClick™ for
Cell/Mobile Phones, which link physical information
and objects to the Internet, and its Systems
Integration Group specializes in providing
expert-based IT consulting, hardware, and software
solutions.
For additional
information please contact:
Aaron Wensley
Director of Marketing & Business Development
Relyco Sales, Inc.
(603) 516-3630
awensley@relyco.com
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