Some of our staff recently returned from exhibiting at the New England Food Show in Boston! Our team (Keith, Jon, Brenda, Tyler and Stephanie) had a tasty time while walking around the show. They came back with tales of super-stuffed lobster ravioli, fancy cheeses, boutique coffees, farm-to-market produce, gourmet fish and generously-sized craft cocktails! While the rest of us struggled to rein in our jealousy, the other stories about networking opportunities and takeaways from the show came out…and a new idea for our online store was formed! More on that later.
What we heard at the show
Our team enjoyed chatting with show attendees and exhibitors about synthetic paper. The conversations that took place at our booth revealed that about 70% of restaurants use some kind of sleeve or booklet to protect their menus, but they had plenty of complaints about it! Menus in sleeves end up getting food and liquids stuck between the plastic and the paper, which is unappetizing and dirty, while booklets are cumbersome and heavy.
The remaining 30% of restaurants are laminating or using nothing to protect their standard paper. Those folks had plenty to complain about too! Lamination is expensive, time-consuming and downright unattractive as it ages, while standard paper just doesn’t hold up at all. We heard from folks who are throwing away their paper menus every single day! Eek! That seems wasteful and expensive, right?
Attendees were shocked to discover that waterproof menus exist! Many of them had never even heard of synthetic waterproof paper, so the idea of spill-proof, tear-proof and washable menus was mind-blowing. Eliminating all paper menu related problems at once? Yes, please!
Next steps & exciting news!
We’re excited to continue to educate restaurant owners and managers about the cost-savings and long-term durability of waterproof menus and paper. Truly! Waterproof paper is a fun product to talk about and show off. We’ll be attending the National Restaurant Association’s show again this year to do just that. In the meantime, we plan to launch an exciting new service on our eCommerce store!
Relyco MenuPrint: available now, coming soon to our online store
We’ve always offered printing services for any job, but the difference is that this new service will be merged seamlessly into our eCommerce store for convenience and ease. Relyco MenuPrint expands our synthetic offerings by providing a one-stop shopping experience for menus.
We decided to incorporate this service into our online offerings because of the feedback we received at shows when we mentioned how easy it is to print waterproof paper on your own printer. Some folks indicated that they didn’t want to be bothered with printing their own menus; they preferred to send off their artwork and have us take care of the rest. Stay tuned for an official announcement once we launch the online service in the next month or two! In the interim, if you’re interested in taking advantage of our menu printing services we can definitely help you! Reach out to Tyler Ruane at email@example.com for more information or to place an order.