Why Wildlife?

Protecting our wildlife

Taking a stand for our wildlife

We have selected wildlife to represent our brand because they inspire us and our “wildly reliable” theme. Wild animals have made humankind who we are. They are essential to our foundation, to our very existence. Wild animals keep our world alive. Without them, there would be no us. Yet despite all that they have given us – and how beautiful, complex and awe-inspiring they may be – they are increasingly at risk of vanishing. So we will do what we can by donating to causes that help protect their existence.

Causes we support: