Improving Restaurant Kitchen Efficiency with Waterproof Paper

In any busy restaurant kitchen, maximizing speed of service and plate presentation quality is the most important goal. There needs to be consistency throughout the meal prep process. Every operation runs more effectively when a process is standardized and employees are correctly trained for consistency.

improving kitchen efficiency with waterproof paper

In any busy restaurant kitchen, maximizing speed of service and plate presentation quality is the most important goal. There needs to be consistency throughout the meal prep process. From preparing salads and desserts, to crafting each entree to the chef’s specifications, all of the details matter. Before each plate makes its debut on your guest’s table, even the minor finishing touches, like garnish placement, should be uniform.

Consistency is key

Every operation runs more effectively when a process is standardized and employees are correctly trained for consistency. In a kitchen environment, prep cooks, pastry chefs, sous chefs, line cooks and anyone responsible for handling food needs to know how each dish should be prepared and presented, as well as the opening and closing procedures for each shift.

Use job aids

After in-person training and job shadowing, the best way to ensure employee training programs are effective and followed is to provide reliable tools that will make standards stick. Those tools are often printed reminders that are posted or stored in the kitchen.

Examples include:

  • Training Manuals
  • Recipe Cards / Recipe Sheets
  • Food Prep Sheets
  • Storage Signage
  • Safe Food Handling Posters
  • Refrigeration Temperature Guides – to be placed outside and inside of walk-ins and other coolers
  • Thermostat Setting Guidelines – for grills, ovens, fryers and other equipment

These printed items will need to endure in an intense environment. Think of the splashes, heat fluctuations and heavy handling they’ll experience in a kitchen. These tools are only as good as the material they’re printed on. If they don’t last, your employees cannot guarantee consistency and efficiency, and you will spend precious time printing and replacing, printing and replacing…. You get the idea.

How to protect printed pieces

To preserve printed materials, many restaurants turn to lamination. But lamination is not a perfect solution.. It is a time-consuming hassle that doesn’t work very well. So in addition to taking time to produce, it will eventually will peel apart with frequent handling and exposure to moisture – a waste of time and resources.

Try something new

We recommend cutting out the middle-man instead of trying to make standard paper into something it’s not. Synthetic waterproof paper is designed to withstand water, grease, chemicals, temperature fluctuations and heavy handling. The durability is already built into the material, it doesn’t have to be added. Plus, you can print it on your desktop laser printer… Did we mention that it’s also less expensive than lamination?

REVLAR waterproof paper can be easily cleaned, so you don’t need to worry about splatters or food residue. Simply wipe it down with a wet cloth or dunk it in water! REVLAR can be cut, punched or bound, so your guides and recipe cards can be fully customizable! Print them yourself and make them whatever size you prefer: small enough to fit in a back pocket or large enough to fill a binder.

By enabling you to print job aids just once, synthetic waterproof paper streamlines the employee training process. Once all staff is on the same page, everything will run more efficiently in your busy kitchen, which helps you to achieve your restaurant’s overall goal: maximizing speed without compromising on the quality of your meals.

Give it a try! Click here or on the button below to request free waterproof paper samples.


What Reducing Paper In Your Accounts Payable Process Really Looks Like

A completely paperless AP department might not make sense for every company, but there are clear advantages of at least a reduced paper environment. The advantages are widely known: reduced manual touches, gained efficiencies, cost savings and time saved.

freedom from paper in accounts payable process

Let’s start off by acknowledging that a completely paperless AP department might not make sense for every company. However, there are clear advantages of at least a reduced paper environment. The advantages are widely known: reduced manual touches, gained efficiencies, cost savings and time saved.

Every day we speak with finance professionals about the advantages of reducing paper in the accounts payable process by automating their invoice and payment processes, but many are hesitant. Change is hard; we are by nature afraid of the unknown, and sometimes it’s just easier to leave things alone if they are working for now.

But it’s important to evolve, both in your personal and professional life. Taking advantage of technological advances can help you stay relevant and ahead of the curve. The benefits far outweigh the initial uncertainty you may experience.

Let’s take a look at what a paperless – wait, I mean reduced paper – AP department really looks like…

More Time

By transitioning to a reduced paper process through the use of electronic invoice and payment solutions, companies can reduce their processing time by 700% and cut their processing costs in half. We know this because our customers have told us and because we do it too!

Automation reduces the invoice approval time from an average of 28 days to 2.7 days.

Let that sink in.

With automation, you can easily eliminate repetitive and time-consuming tasks like opening and sorting invoices, manual data entry, and waiting for interoffice mail or overnight courier for approvals. Think of all the things your team could accomplish if they weren’t busy copying and scanning files, searching for lost or misplaced invoices, and fielding inquiry calls!

Freedom & Flexibility

Today’s workforce is mobile. We work from home, we respond to customers on our mobile devices and we collaborate with colleagues from hundreds of miles away. Then why should you still have to be in the office to sign off on an approval?

A reduced paper process using cloud-based AP automation solutions enables you to pay vendors electronically, from anywhere, on any device. That means if you’re on a beach in Hawaii (and want to check your email), you can approve invoices without leaving your lounge chair, all while maintaining your banking relationships and your current approval workflows. This creates tremendous flexibility for things, such as step-level approvals and multiple approvers. You can completely customize the electronic approval process to fit your needs.

Added Visibility & Invoice Tracking

Paper invoices and checks get lost in the mail, take longer to get to the vendor than anticipated, or can get sent to the wrong address. Even if the address is correct, it still takes at least 2 days to receive or send a paper invoice or check.

Invoice and payment automation solutions give you visibility into your bill payment process by digitalizing all invoices and payments. In an automated system, you can easily see when invoices come in, which balances are outstanding, when payments are due, and who hasn’t approved invoices and payments.

Fraud Reduction

In a paper-heavy environment, documents are constantly at risk. Physical copies of sensitive information can be easily misplaced, altered or destroyed. If these documents are lost or tampered with, you no longer have access to the data necessary to effectively operate your business.

According to a recent survey by the Association of Certified Fraud Examiners (ACFE), nearly 70 percent of corporate respondents have been victims of check fraud.

With paper checks, by the time you’ve detected an issue or discovered an error, the fraud has already occurred. Payment automation’s advanced fraud detection technology scrutinizes every invoice and payment request before it’s a problem.


With all of these benefits in mind, how can you discount the value of a reduced paper AP department? Remember, in order for positive change to ever be made, you’ve got to step outside your comfort zone. Progress doesn’t just happen on its own. You have to take action and seize the opportunity to reap the rewards.

Improve Your Workday!

The 5 Best Ways to Optimize Your AP Process in 2017

It’s that time of year again – time to make New Year’s resolutions and improvements! Conceptually, New Year’s resolutions seem great, but they can be so hard to pull off and stick to. But if you stick to a plan and keep your goals simple and tangible, you will have the right formula for success.

optimize ap process in 2017

It’s that time of year again – time to make New Year’s resolutions and improvements! Conceptually, New Year’s resolutions seem great, but they can be so hard to pull off and stick to. With only 8% of Americans actually able to meet their resolution goals, accomplishing your New Year’s resolutions is truly no easy task. But if you stick to a plan and keep your goals simple and tangible, you will have the right formula for success. Making improvements to your AP process is no different. Follow these simple and tangible steps to see positive results and reach your goal:

Identify inefficiencies in your AP process

If a process requires several ‘touches’ to be completed, it’s more likely to be lengthy, prone to errors and accrue high costs. The first step is to whiteboard your process from start to finish. (This is our favorite whiteboard.) When you map it out from a high-level perspective, it will probably look a little something like this:

ap process workflow

From your whiteboard exercise, can you identify manual steps that are tedious and cause the most problems and inefficiencies?

So take those steps and automate them. Seriously. You want to hit your goal, right? Then start researching solutions that eliminate these inefficiencies with dependable electronic processing. Look for a workflow approval process that can be customized for your needs. You’ll benefit from a shorter and faster process with fewer errors. You will have hours of saved time to reinvest. More on that in step five.

Integrate with your existing accounting system

When you begin to evaluate solutions to help optimize your AP process, make sure they will integrate with your existing accounting system. Some solution providers may not have an existing plugin already built, but that doesn’t necessarily mean that they can’t integrate. Top solution providers have the knowledge and tools to build customized integrations seamlessly, so it’s always good to inquire.

Why is this important? An integration will enable transactions to be posted automatically, rather than manually. It also keeps them securely stored for easy access for years to come.

Take advantage of OCR

Optical Character Recognition, or OCR, is what enables the data on invoices to be electronically captured, entered and filed. This technology will increase accuracy and reduce costs by eliminating human error – it is the backbone of electronic invoicing.

Adopt electronic services and technologies – at a pace that makes sense for you

Having a 100% automated AP process just simply doesn’t make sense for certain companies – each business is unique. That said, it is tough to argue that 0% automation makes sense for a company either. It’s important when you evaluate electronic services and technologies that you choose one that enables your company to pay suppliers electronically, but does not act as a ‘rip-and-replace’ to your existing AP process. Perhaps there are payments that you should not or cannot make electronically. Electronic payments should simply be an augmentation to your process; you should always be able to make payments the way you prefer.

Redistribute time

Yes, by optimizing your AP process you should see fewer errors, reduced costs and a more efficient AP process overall. Ultimately, though, the #1 benefit to an improved AP process is saved time. Time is the only thing that can be given and not taken back. It’s the greatest gift you can give someone.

Currently, your staff is likely doing the work OCR can do. Or they are spending time stuffing envelopes with payments that could be paid electronically. If they are performing these tasks, is their time really being used wisely? Many of them have decades of accounting experience and/or college degrees for accounting. Wouldn’t their time – and the company’s time, for that matter – be better spent if they could be performing more meaningful tasks…more strategic tasks?

As a leader in your AP department do your staff and company a favor and stop wasting their time. Delegate it wisely.

Are you ready to tackle these challenges and more in 2017?

Improve Your Workday!

How to Print Multi-Part Carbonless Forms in a Laser Printer

Need to convert continuous carbonless forms to a laser format? Carbonless laser paper is an ideal solution. Find common carbonless paper applications here.

multipart carbonless formsMulti-part carbonless paper in a laser printer? No way!

Yes way! There is a whole new breed of carbonless papers created specifically for use in laser printers. These NCR (“No Carbon Required”) papers are not only laser-compatible, but clean and green.

So how does this work? If you need a three-part form, what do you do?

Selecting the correct collation type for your printer

Before you can print, you need to make sure that you buy the right type of forms. The way the carbonless laser paper will travel through your printer – how your printer pulls the paper and then outputs it – will determine which you need.

Why? Because there are special coatings on the paper that allow the transfer of writing through the layers, but the transfer can only work when the paper is in the correct sequence. Some printers will flip paper during the printing process and some will not, so testing your printer’s output and input will determine the type of paper you should buy and how to load it into your printer.

Do you need straight or reverse collated carbonless paper?

To know which type of collation you need, you must determine how your printer inputs & outputs paper. We recommend the following test:

  1. Draw a hand-written X on a sheet of paper.
  2. Place that sheet into the printer tray you plan to use for your carbonless forms and make a note of which way you put it in. Did you put it in with the X face up or face down? Make a note: “I put the paper in face ___, so that’s the input.”
  3. Print a single, one-sided page from a Word doc with the word “test” on it. Make sure you use the same printer tray as your X doc.
  4. Observe how the printed sheet comes out of the printer and sits on the output tray. Make a note: “The paper was face ____ on the output tray, so that’s the output.”
  5. Note: the hand-written X and the printed word “test” must be on the same side of the paper for this test to work properly. If they come out on opposite sides, start over and on step #2 place your sheet in the tray the opposite way you did the first time. Record your results again.
  6. Take your notes and follow through the table below to determine if you need straight or reverse collated multi-part forms.

Determine straight vs. reverse collated multi-part carbonless forms

  1. Once you know what you need, purchase the correct forms.

How to print a three-part form

Once you receive the correct paper, you are ready to print! Consult your note from step #2 in the test above. What was the input method that worked (you got the X and “test” on the same side) – putting the paper in the tray face up or face down?

How to load the paper into the tray

Remember: make sure you are using the same tray you used for the above tests.

  • If your printer input test gave you a “face up” result, hold your paper ream so that the arrow on the label faces up. Keep the ream in that position – don’t flip it. Rip open the package, lift the paper and place it into the tray. Remember, don’t ever flip that ream over!
  • If you got a “face down” result on the input test, you will want the arrow on the label to face down (so the label will actually be upside down). Keep the ream in that position – don’t flip it. Rip open the package, lift the paper and place it into the tray. Again, don’t flip that ream!

Carbonless multi-part forms labels

If you have followed these steps, you should be able to just print regularly without adjusting any printer settings. For a three-part form, you’ll print three identical copies. For example, if you needed five sets of your three-part forms, you would simply set the printer to print 15 copies. The paper will come out of the printer in the correct order.

Finished product

Straight Collated Forms

If you’re using three-part straight collated forms, when they are output, the pink will be on top, face down. As you lift them off the tray and turn them over, they are in the correct order, ready for use.

Reverse Collated Forms

If you’re using three-part reverse collated forms, output will be the white sheet on top, face up. The pre-collated forms will be in the correct order to use.

Reminder: never change the order of carbonless forms. For the special coatings to work and writing to transfer from sheet to sheet, the paper must stay in the correct order.

Coatings multi-part carbonless forms

How to keep multi-part carbonless forms in sets

The easiest way is to separate multi-part carbonless forms is by color, so always make sure the correct color sheet is at the bottom of the stack.

Unlike the forms created for impact printers, these sets are not joined in any way. So what do you need to do to put them together? There are several ways:

  • Staple the sets together
  • Put them on a clipboard
  • Glue them
  • Or use them as separate sheets

The choice is yours. You need to determine which works best for your application. By discussing your needs with a specialist in this product, you may find that the 3-part sets you were using can now be condensed into 2-part sets.

Carbonless laser paper form options

Do you have various different uses for carbonless laser paper? Perhaps you need some 2-part and some 3 or 4-part sets, then you may be best served by using 1-part coated front & back carbonless forms so that you can tailor the number of sheets to the application.

Do you have a 3-part shipping form, a 2-part statement or even a 4-part purchase order or delivery form? Using a 1-part coated front & back carbonless form will allow you to choose the number of sheets as you print.

Benefits of Carbonless Laser Forms

Whatever your need, you can cut costs by the versatility carbonless laser forms offer. They will run on every machine, including laser, offset press, high-speed copiers and digital duplicators.

And a huge benefit over pre-printed forms is that if you change an address, a phone number or conditions, you don’t have to toss the unused portion of your forms. You simply print what is called for with the most pertinent information and you will always have updated information; no reprinting necessary.

For a deeper dive into Carbonless Laser Forms, check out some FAQs. To try multi-part carbonless laser forms for yourself, request samples below. Ready to buy right now? You can visit our online store.

Reimage Sample Request

*This post was originally published in February 2015. It was updated in December 2016, June 2019 and March 2020.

Relyco Will Host Chris Elmore At The Company’s Accountex Booth

You heard from Chris Elmore last week, and you’ll hear from him again during Accountex during his talk about innovation and technology. Now, one of the nations’ premiere experts in automation will be spending some time with us at Accountex, signing books, delivering demos for attendees, and offering his expertise.

Chris Elmore

You heard from Chris Elmore last week, and you’ll hear from him again during Accountex during his talk about innovation and technology. Now, one of the nations’ premiere experts in automation will be spending some time with us at Accountex, signing books, delivering demos for attendees, and offering his expertise. We’re thrilled to have him.

Below, you can find Elmore’s scheduled time with us on Wednesday and Thursday. Please don’t hesitate to stop by at Booth 308, say hello to Chris and the Relyco team, and pick up some great information on payment and invoice automation!

Topic (Wednesday, November 18) Time Location
Innovations in Decision Making w/ Demo 9:45 – 10:15 Booth #308
The Problems of Tech Adoption in Accounting w/ Demo 12:45 – 1:40 Booth #308
How to Represent Technology Appropriately w/ Demo 4:00 – 4:20 Booth #308
 Thursday, November 17
Why So Little Electronic Payments? w/Demo 10:35 – 11:00 Booth #308
The Key to a Winning Partnership w/ Demo 12:45 – 1:20 Booth #308
The Problem with Innovation & Finance 2:30 – 3:20 Trinidad A
Book signing/giveaway/demo 3:30 – close Booth #308

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The Attendee’s Social Media Guide to Accountex 2016

If you’re looking to get the most out of Accountex, don’t forget to hashtag, vote, and use social media effectively.

Accountex Social Media

You may be attending Accountex for any number of reasons, from networking opportunities to learning about new technology. Regardless of your purpose, staying active on social media and sharing your observations is a great way to keep up with everything at the show and forge new connections while doing so.

Here’s our guide to navigating Accountex social media this year.

Tag it

One of the easiest ways to stay up on everything going on at Accountex (and to ensure people can follow your updates and witty one-liners) is to use the hashtag #AccountexUSA. By clicking on that hashtag, particularly on Twitter, you’ll be able to keep up with live updates and track down the sessions, vendors, and cool networking opportunities going on across the show. By including the hashtag in your own updates, you can add your voice to the conversation.

Be sure to tag the @Accountexusa account, particularly on Twitter, because they may give you a little social love for doing so. Particularly if you have something cool or interesting to say about anything on the schedule of events, of course.

Major awards

The Meridian In Technology Awards, which are being given to just four vendors who best embody the Best User Interface, Outstanding Partner Program, Blue Ocean App, and The App You Should Be Using! categories, will be announced at the show. If you’re not a winner, be sure to congratulate (and find) the winners, as they’ll likely have some great insight for you. There’s also User Favorite Awards, which you can check in on at the #UserFavAwards hashtag.


Don’t be shy about sharing what you’re up to at the show. Attendees (and those who couldn’t make it, of course) are always on the hunt for good notes from sessions and speakers they care about, and you want to ensure you can be found in a sea of vendors on the floor. If you need a little help getting branding to add to your website, or a Twibbon to post on your Twitter account to show you’re attending, just visit the conference website to find them.

In addition, if you have a booth and you’re looking to publicize a giveaway or noteworthy guest, don’t hesitate to let the Accountex team know, because they’ll do some of the heavy lifting in terms of publicity for you.

Oh, and if you’re looking to keep up with us, you can find us at booth #308 and @RelycoSales on Twitter. See you at Accountex next week!

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Automation Expert Chris Elmore Talks Accountex and Innovation with Relyco

We recently had the opportunity to ask automation expert Chris Elmore ten questions on Twitter.

Chris Elmore

Relyco had the opportunity earlier this week to ask noted author and automation expert Chris Elmore ten questions relating to automation and innovation in the industry. We covered his upcoming talk at Accountex, some of the challenges associated with adopting automation, and long-term trends.

Thanks to Chris Elmore for his time, and we hope you enjoy the chat! Look for Chris at Relyco’s booth at Accountex, and we’ll have more details on his appearances early next week.

If you’d like to download the recording, you’re in luck! Check below. 

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Selling Print Shop Services: New Mindsets, New Relationships

The way you sell to your print shop customers is changing, and the focus on relationship-building needs to be a focus for your entire organization.

Selling Print Shop Services

As we’ve chronicled over the last few weeks, print shops are at a crossroads. On one hand, it has never been easier or more cost-effective to execute a number of different sized jobs, and to offer both smart marketing and customization options that make your store invaluable. On the other hand, you still have to sell those services to an increasingly digitally-focused public, and that’s not always easy.

The crux of the issue is that despite access to tools that make almost every aspect of a print shop’s business easier, it is still incredibly difficult to get your entire team to adopt. You may find that sales and marketing are slow to embrace training, reluctant to prospect, and that your prices aren’t low enough to close a sale on their own.

What are you to do, you ask?

Embracing a New Mindset

Welcoming new technology is often sold as a difficult process, but aside from the price tag and the learning curve, making room for inkjet or automation isn’t difficult because the benefits are so obvious. Changing a mindset honed over a lifetime in business is much more difficult.

One of the crucial things to know in 2016 and 2017, according to InfoTrends, is that the traditional sales process is no longer as successful as it once was. Customers are reluctant to pay more for a difference in the level of service, meaning you have to create a value proposition that is less about the nebulous edge you have over your competitor and more about the tactics and great ideas you can offer in conjunction with new technology.

Ultimately, that means your representatives can’t just sell on a bullet list of product features. They need to be versed in the prospect’s or customer’s business, offer potential solutions to major challenges, and proactively bring new ideas to them, even if they don’t directly help sell the product.

Forge a Relationship

Valuing a relationship over the sale—even if you don’t yet have that relationship—is what’s critical for print shops in the here and now, as Kate Dunn of InfoTrends argued at GRAPH EXPO. We see it in today’s marketing and sales efforts regardless of industry, as we’ve moved to models that favor crafting relationships over closing sales. That’s a positive development for customers, of course, because it means their needs and desires are being taken into account, and they have a business partner they can trust.

It is also going to be a positive relationship for your print shop. In this increasingly connected world, it’s incredibly easy for your rival shops to reach your customers with offers, and it’s very difficult to differentiate yourself meaningfully when you’re prospecting. A personal connection and a very real sense that you care about those who come to you with their business needs may be the only major differentiator you have, and it’s an impactful one.

Ultimately, you need to get your print shop sales and marketing teams on board not just with technology, but with a new way of doing business. Your customers will thank you with their loyalty and their dollars.

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How Inkjet Printing Has Fueled Growth In The Print Industry

The rise of inkjet printing has been a boon for print shops, who benefit from the technology. Could inkjet spur even further growth going forward?

Inkjet Printing

We are all living in the age of the inkjet printer, and for print shops looking to cut costs and expand their business, it’s a great time to be alive.

As GRAPH EXPO illustrated (and every look at the print industry over the last decade has told us) inkjet has been a blessing for those who make their living through print. Here, we’ll take a closer look at where inkjet printing is, and the growth we still see in the future.

Inkjet’s Moment

Over the past ten years inkjet printing has seen incredible growth within the billion dollar print industry. Over the past ten years, the production of roll-fed inkjet print engines has seen massive increases, in both color and black and white models. The popularity of these machines is no mystery to anyone who uses them, as they’re cheap and offer a versatile array of printing options.

Inkjet arrived at the right time, as print advertisers need highly customizable print ads to reach their desired audiences. Studies have found that 84% of consumers are more likely to open a direct mail advertisement if it is customized to them specifically, but only 27% are receiving this type of advertisements. The age of the print ad is not gone, in other words, but customization is the key to making them appealing.

Inkjet printing offers a low-cost option for high quality, personalized advertisements, making inkjet increasingly appealing to businesses looking to reach their markets at a low cost. It costs less than 5 cents per letter-sized page, on average, in colored ink to print through a roll-fed printer.

Ink has been winning the battle for consumption over toner for quite some time. Around 2008, according to InfoTrends, toner started to stagnate as ink continued to rise, which demonstrates a growing demand for the cost-effective printing option.

The Future of Inkjet

As the market grows to demand higher quality, the need for high-end print materials continues to increase. The print industry is projected to grow from $8.7 billion to $13.1 billion from 2015 to 2020, a tremendous rise and a testament to the future of printing, even in today’s digital landscape. This is good news for the sustainability of print shops. As technology advances, the prices for inkjet will decrease due to the shift from roll-fed toward roll-to-cut.

Overall, the value of inkjet services and shipments are projected to increase 10.8%. With inkjet printing making it possible for print shops to handle large jobs without major cost investments, now is the time to embrace the customization your customers want, and reap the revenue you’re looking for.

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How Data-Driven Marketing Benefits Print Shops

Data-driven marketing is the way of the future (and present) for print shops the world over. Here’s how you can embrace it effectively.


Print shops are benefiting mightily from the digital revolution, as we’ve discussed, with the benefits of cheaper technology and wider reach tending to get the headlines. Data is no less valuable in the world of print, but it does seem to be the afterthought in the marketing conversation at times.

Now more than ever, anyone marketing and advertising in the print industry needs data to properly target their efforts, learn who their ideal prospects are, and ultimately forge meaningful connections. At GRAPH EXPO, we learned how results-focused marketers in the industry (and we assume that’s all of you!) can make data work for you.

Data-Driven Marketing Drives Retention

In a survey conducted by InfoTrends, nearly 40% of those polled said their most important business objectives were to either improve the customer experience or increase customer loyalty.

In both cases, it makes sense to know who your customer is and what they care about, so that you can tailor both your messaging and your products to your audience. Over 75% of InfoTrends’ respondents said that customization was a key focus for them in the year ahead, and the advent of new technology and better data have combined to make that customization possible.

Data Enables Customization

Consider this scenario: You have a customer who needs 1,000 customized direct mail pieces. Even 10 years ago, that would have been a daunting and time-consuming order to fill, but with access to digital print technology and a decent grasp on data management, you can cheerfully fill that order.

When you consider that 61% of U.S. consumers feel better about a company after receiving a printed piece that has been personalized, versus one that has not, and that the businesses you work with are very likely to be aware of the benefits of personalization, your ability to deliver customization could wind up being a key differentiator for you.

The Data Frontier

While it keeps getting easier to find and use quality data, there are hurdles to overcome, as highlighted in the InfoTrends survey. A full 96% told InfoTrends they find predictive data modeling challenging, and 96% also said they found data segmentation and analysis to be a small-to-significant challenge. Some of these challenges can be solved by using a quality contact management system.

As quality customer data becomes easier and easier to access, and the tools available to parse that data become more powerful, there’s no excuse to avoid the kind of customization that can win you new customers and please existing ones. Check out our ebook below for more ways to drive your print shop forward into the future.

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