As you’ve probably noticed in our previous posts, when considering how to grow printing business in the digital world, the key words are “new” and “different.” You have to show both current and potential print customers that you’re thinking ahead to anticipate what they might need. In a lot of cases, it’s something that they don’t even know they need yet. It’s your job, as their trusted print partner, to show them.
Combining a new product (such as a specialty waterproof paper) with a different way of reaching out to your customers (through social media and inbound marketing) can mean the difference between being a successful 21st century print shop and a dinosaur of a bygone time.
Need some concrete ideas and examples?
- Take a photo of your new waterproof paper product. Post it to your Facebook account to show customers that they can have options and staying power in their print pieces. Check out the example from White Rabbit Copy & Digital Printing to the right.
- Write a blog post about all the uses for the flexible water and tear-resistant paper you’re now offering. Gear it towards customers who need something between standard paper and a full-on synthetic option.
- Shoot a funny video of someone on your team trying to rip the tear-proof paper and post it to YouTube or Facebook.
By putting inbound marketing to work, you can attract people who might never have considered print solutions and bring them to your doorstep.
So what are you waiting for? Embrace digital and print for a better way forward. For a comprehensive guide with more ideas and tips to grow printing business, download the full eBook: click here or on the button below.