First things first: don’t believe the hype, print is not dead. But our increasingly technology-driven world does present a challenge for print shop owners looking to grow their customer base. What can you do to impress your print customers, old and new, in a world where digital communication is the first priority of buyers and consumers alike? The simple answer: through new services, products, and ideas. But not to worry! We have tips, tricks, product and marketing recommendations for you here and in our eBook.
How do you grow your base of print customers?
The first step is, you guessed it, keeping your current customers. Not only does it cost five to 25 times more to obtain a new customer than it does to keep an existing one, but the probability of selling to an existing customer is 60-70 percent. The probability of selling to a new prospect is somewhere between 5 and 20 percent.
But in order to retain your existing print customers, you need to do more than just keep them happy. You need to show them that you can be more than just a print product supplier and become a trusted business partner.
What can you do, specifically?
We offer 7 tips in our eBook! Here are the first three:
- Implement post-purchase loyalty and delight programs
- examples: frequency printing card, exclusive discounts for loyal print customers, previews of new products, custom digital packaging, early access to sales
- Visit your customers in person
- ask how the products can be useful, or how they might be improved
- leave samples or small supplies for your customers to test and try out
- Host an open house where customers can preview new products and how they can be used
- create a mock-up of how clients might use a new product, complete with a production timeline and cost to be showcased at the event
Don’t miss the other four tips! Keep reading by downloading the eBook: click here or on the button below. In the eBook, we also cover how to improve market research, preparing your print shop for the future, new ideas, new marketing techniques and real world examples.