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Tips and Tricks
When considering how to grow printing business in the digital world, the key words are "new" and "different." You have to show both current and potential print customers that you’re thinking ahead to anticipate what they might need.
In order to promote print ideas, you need to combine physical communication with digital communication to reach your audience. The trick is not to sacrifice your physical presence for digital, while still investing enough time and money into your digital presence to attract today’s consumers.
As a print business, your customer base is your most valuable resource. How do you determine what your customers need? The easiest way is to ask them. Using your current customer base for market research can give you the step up you need to stand out in the print industry.
As a print business, your customer base is your most valuable resource. How do you determine what your customers need? The easiest way is to ask them. Using your current customer base for market research can give you the step up you need to stand out in the print industry.
First things first: don't believe the hype, print is not dead. But our increasingly technology-driven world does present a challenge for print shop owners looking to grow their customer base. What can you do to impress your print customers, old and new, in a world where digital communication is the first priority of buyers and consumers alike?