There is a whole lot of technology and research out there in the world focused on making things waterproof. You ever notice that? Just think about it: phones and phone cases, clothes, cameras, backpacks…the list could go on and on.
We tend to think of electronics first when it comes to waterproof technology, right? You certainly don’t want your iPhone to completely fail if you get caught in a rainstorm or accidentally drop it in the sink. But what about the smaller, less often thought of items that could be waterproof? Like…your business cards.
For those of you imagining a LifeProof-style case for your business card, there’s a much easier way: durable paper! Whether you’re printing the cards yourself or taking your design to a shop, there are now more choices for paper than ever before. Long gone are the days where standard card stock was the only option. Now the your business cards can be as strong as the brand behind it.
But first of all, why would you want waterproof business cards? There are any number of reasons, but we’re going to outline the top three:
When do you hand out business cards? At networking events? Trade shows? Around town? Do you leave a stack on the counter of your shop or office?
In any of those scenarios, the card is likely to take a beating. You hand it to someone at an event or outside your storefront and the card goes directly into a pocket or purse, along with numerous other items determined to crush your sweet little contact card. You leave a stack on the counter for customers to grab and someone spills iced coffee all over them.
One of the benefits of waterproof business cards is that they’re more durable than traditional business cards, and can stand up to more than just water.
Your business card is one of the most important marketing resources you have, particularly if you’re a small business owner, and they’re likely to get passed around. The longer your card can last, the better it is for your business.
As we mentioned before, we’re not talking about a business card that is laminated or encased in some protective coating. We mean cards printed on waterproof media, and using waterproof media means you have options when it comes to printing your business cards—whether you’re planning to order cards printed or print them yourself.
You can choose colors, sizes, shapes, and truly make your business cards memorable as well as long-lasting.
Now you might be thinking, if I’m printing cards myself to save money, why would I buy specialty paper? This actually goes back to our first two points about waterproof business cards.
How many times have you thrown business cards in your bag, or in a desk drawer, only to pull one out later to hand it to someone and find it pretty much wrecked? Us too. Now imagine being able to get longer-lasting business cards in whatever size order you really need, so your business cards aren’t being wrecked or wasted. Having the ability to print waterproof business cards and having the option to print only as many as you need can be a real cost-saver in the long run.