The way you sell to your print shop customers is changing, and the focus on relationship-building needs to be a focus for your entire organization.
Trends
Understanding trends in print buying is just as important as understanding trends in print selling—and these trends show marketers as a huge opportunity for printers.
Who is the modern print buyer, and what do they want from their printers? Here are 3 things you need to know to stay competitive in the modern industry.