Specialty Paper and the Environment: An Earth Day Celebration

We all have a responsibility to this planet Earth, and making responsible specialty paper purchases is part of that. Look for products with FSC certifications, like Relyco’s TriDura and REIMAGE.

environmentally-friendly-specialty-paper

Earth Day is here, and what better way to celebrate than to take a good look at what we do and how we do it when it comes to protecting good ol’ Mother Earth? After all, it is the only Earth we know, and despite watching the space station sail by in the night sky for the last couple of weeks, and hearing about what might be available on other planets to sustain life as we know it, this is what we have now—Earth in all of its fascinating glory!

Specialty Paper and Planet Earth

So as printers, what is your contribution to this planet Earth?

First of all, take a good look at the specialty paper that you use on a daily basis. How eco-friendly are they? When your customers ask if your products are “green” what can you tell them about your process?

Of course, the substrates you choose must provide a high level of print quality, be compatible with inks and toners and meet production reliability and customer usage standards. But that doesn’t mean they can’t be environmentally friendly. There are incredible products available that you can introduce to your customers that will not contribute to continuing contamination by dangerous ingredients. Look for Forest Stewardship Council (FSC) certified substrates that can be counted on to not harm the environment when recycled.

So where do you turn to ensure that you produce the best product possible, at an affordable price and on time?

Wherever possible, Relyco specialty paper substrates are certified environmentally friendly, and most have earned the prestigious Sustainable Forest Initiative Chain-of-Custody forest certification, ensuring that each sheet of Relyco paper you receive is responsibly produced. We work with manufacturers to use the most energy-efficient processes, with decreased VOCs and reduced solvent usage in wash-ups—giving you and your customers peace of mind that Relyco solutions are “green to go.”

Environmentally Friendly Print Solutions

Let’s say you print for the local state parks. Check out an FSC-certified, tear-resistant product like TriDura, with a synthetic core, to create trail maps, signage, and descriptions of points of interest along the route. Remember, some products will be taken home as souvenirs while others will be tossed at the end of the day. Either way, they won’t pose a danger to the environment, and that is a major component of being “green.”

Then there are marathons and races, day trips, and other special outdoor activities that usually require multiple copies of carbonless forms. By using laser-compatible, FSC-certified REIMAGE, you can print as many copies as needed, with an image that goes through all sheets and still captures that signature clearly.

So remember, it is up to all of us to protect our Earth: one person, one company, one product at a time!

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How to Find a Reliable Paper Supplier for Your Business

So you’ve got this business. You love your business. You want it to be successful. You want it to grow up big and strong and make your customers very happy. But your business has needs. It needs strong leadership. It needs quality employees. It needs the right tools to succeed. It needs… paper. No matter … Continue reading “How to Find a Reliable Paper Supplier for Your Business”

Paper Supplier for Business

So you’ve got this business. You love your business. You want it to be successful. You want it to grow up big and strong and make your customers very happy.

But your business has needs. It needs strong leadership. It needs quality employees. It needs the right tools to succeed. It needs… paper.

No matter what business you’re in, chances are that you use paper for something. It could be business checks, forms, labels, signage, menus, mailings, or a million other applications, but the point is you need to a find a vendor who has the supplies you need and gets them to you in a reliable and timely fashion.

How do you find that vendor? Here are a few things to look out for:

Does This Paper Supplier Have What You Need?

When you’re shopping around for suppliers, make sure that a company actually has what you need before making your decision. If you order the perfect paper, but the company only offers it in sizes that are completely wrong for your business applications, it’s not actually perfect, is it?

Request samples whenever possible and make sure you talk to a company representative about the specific needs of your business.

Don’t be afraid to dream big. If the website or brochure doesn’t list the paper solution you’re looking for, ask if there are custom offerings. In short, make sure you’re really getting the product you need, and not just something “close enough.”

Is Their Product the Best Quality?

Now that you’ve found the right product, make sure it’s a good quality. You don’t want paper that’s going to rip and jam your printers, or mail pieces that fall apart before they get to your future customers’ mailboxes.

You might be thinking, “It’s paper. How durable can it be?” You’d be surprised.

If you’re looking for something a little more reliable than regular old paper, consider synthetic paper for your printing needs. It could save you time and money.

Are The Supplier’s Other Customers Happy?

Be sure to check out reviews and case studies before settling on a paper supplier. This isn’t just about the product, it’s about service. You need the proper tools to ensure that your customers are satisfied, and if your paper supplier lags on deliveries or doesn’t see you as a priority, you won’t have those tools.

Find out if the supplier responds to requests in an efficient and reliable manner. Find out if they have a return policy. Basically just make sure you’re getting the right customer service experience, along with the right product.

To contact RELYCO, give us a call at 800-777-7359. You can also click here.



Your Print Business Will Fail (If You Don’t Follow These New Rules)

Times are changing. Print shops need to embrace new methods to succeed in 2015 and beyond. Follow these new rules for print business success to stay relevant and keep your customers happy.

Don't Let Your Print Business Fail

With all the theories about the impact of the digital age on the future of the print shop as a viable business, it’s become essential to look to other methods of securing growth and profitability. It takes more than decades of print industry experience, determination, and energy to keep business prospering as the print economy slows.

What it takes is a restructuring: a complete change in your approach to profitably marketing the printed product in a digital future.

Five New Rules for Print Business Success

Today’s print shop owners and managers have to create strong future-focused teams with the freedom to impartially examine unique opportunities and aggressively move business in new directions.

Embrace New Print Products and Technologies

Being open to new products, moving away from old “tried and true” sales techniques, and embracing new marketing tactics will make the difference between growth and profitability and failure.

Hire Tech Savvy Customer Reps

It’s no longer sufficient to depend on outside sales reps, inside customer service personnel, or referrals from satisfied customers to create the type of growth necessary to sustain a strong printing business.

As trends are increasingly focused on the internet and social media, it’s more important than ever to hire highly skilled and far-sighted customer service advisors who can work with clients over all media to satisfy new needs.

Enhance Your Online Presence

Creating a strong internet marketing presence is also a major factor in encouraging new prospects to contact you. Reaching out to customers over all avenues: phone, email, live chats, video conferencing, webinars, etc., will strengthen your company image within the industry.

Don’t Get Too Comfortable

Being prepared to be uncomfortable but still taking the necessary steps to offer more advice, more products, more flexibility to customers will be essential for upward growth.

Don’t Be Afraid to Reinvent Your Process

In a recent Printing Industries of America blog post, Joe Gass, owner of Heritage Printing, discussed how a major change of course at his company reinvented their way of doing business. When asked what he thought of the changes made over the last few years, he commented:

“As long as our company and its team members embrace the need to pursue never ending change and avoid getting comfortable, we will continue to see growth and profitability by being an asset to our current and future clientele.”

After all, becoming a trusted asset to the customer is what will really set your company apart from the pack.

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Print vs Digital: Which Media Affects Buying Decisions Most?

Think digital rules the advertising world? These findings might surprise you. Discover what a neuromarketing study concluded when tasked to determine how print vs digital influences buying decisions.

Print vs Digital Buying Decisions Think digital rules the advertising world? These findings might surprise you.

An in-depth neuromarketing study sponsored by the Office of the Inspector General (OIG) of the U.S. Postal Service focused on the differing responses to print versus digital media in the consumer buying process found direct mail advertising superior to digital in a number of categories.

Print or Digital? What Influences Humans More?

The study concluded that, when compared with digital media, print ads:

  • Generated more accurate memory for better recall during a purchase.
  • Promoted a higher perceived value and desirability of the product, a strong predictor of real-world market behavior like purchases and sales.

This finding, in a study conducted by Temple University, is of particular importance to the postal service’s revenue stream: in 2014 advertising mail accounted for over $20 billion dollars or 31% of its revenue.

Print vs Digital Subconscious Study Design

The project studied the consumer’s subconscious responses to digital and physical media in three of the five specific phases of the buying process: exposure to advertising information (engagement), retrieval of information (memory), and action (purchase or purchase intentions).

Among the study’s findings were:

  • Little difference between participants’ preferences for ads presented digitally of physically.
  • Participants reviewed print ads longer, but were more focused on specific elements of the digital ads. A busy consumer will be more likely to get the digital ad’s message quicker.
  • In spite of the time differences spent with digital and physical ads, participants in the study actually absorbed the same amount of information from both media.
  • Physical ads had a longer lasting impact than digital. A week after the initial viewing, participants showed a better memory of the physical ads, a crucial fact in making actual purchases.
  • While participants showed similar preferences and willingness to pay for an item regardless of how it was advertised, brain activity indicated a greater subconscious perceived value and desire for products or services viewed in a physical format.

The study recommended further neuromarketing investigation by the private sector on the importance and efficacy of digital and print media because human responses continue to evolve and adapt, and it pointed out that additional research can help companies better understand the subconscious responses to areas previously explored by traditional means. Areas to follow up on include:

  • Determining what mix of media can best reach target audiences
  • Understanding effectiveness of specific advertising elements for optimum impact
  • Finding the most effective sequence of media to optimize a given campaign

Finally, the study added that while physical communication has a greater subconscious effect, the complementary nature of the two formats can provide a powerful media mix.

Specialty-Media-Marketing

Relyco Attains GPO Printing and Binding Quality Level III Rating

Need a printing partner worthy of the oval office? We’ve earned a Quality Level III rating for specialty printing from the U.S. Government Printing Office.

Government Printing StandardsDid you know that the U.S. government has strict printing and binding quality standards for all contractors providing printed materials? It’s true—all printing and binding contracted by the U.S. Government Printing Office (GPO) must adhere to certain quality guidelines set forth in the The U.S. Government Printing Office Quality Assurance Through Attributes Program (QATAP).

Whether or not you work for a government agency, abiding by governmental quality standards is a smart way to be sure you’re always offering your clients or team the best possible printing products for the job.

Relyco is a GPO Level III Printing and Binding Provider

Relyco has earned the quality level III rating for specialty printing from the GPO. The Relyco digital and laser printing products that received the GPO level III rating include: DigiPOP customized 3D digital packaging, REIMAGE carbonless forms, REVLAR waterproof paper, ULTRASEAL self-mailer pressure seal forms, laser checks, and ENDURA LABEL pressure sensitive labels.

What Does a Level III GPO Rating Mean?

The purpose of the GPO evaluation is to determine a contractor’s ability to consistently produce orders at the required quality level without undue assistance on the part of the government. QATAP is based on the use of quality attributes, which are measurable properties including tolerances of a printed piece which define its compliance with requirements.

Quality attributes vary with each quality level. To receive a level III, providers must meet the following standards:

  • Descriptive Terms—Good quality, above average quality.
  • Fidelity of Reproduction—Illustrations must transmit precise information even though fidelity to minutest detail is not required.
  • Quality of Materials and Workmanship—Typically involves above average quality materials, reproducibles, production methods, and workmanship.
  • Typical Physical Description—Generally requires clean, sharp printing of single or multi-color work (general process color work) and halftone reproductions up to 150-line screen. Finishing must be held to above average standards of accuracy, durability, and appearance.
  • Examples of Tolerances—One row of dots for multicolor halftone registration (see attribute P–4); two broken characters per page for type quality (see P–7); and one-eighth of an inch for trim size (see F–1). See note regarding tolerance examples in Level I.
  • Examples—Annual reports, general process color work, court decisions, budget reports, catalogs, textbooks.

“Achieving this rating from GPO is very important for Relyco as we continue to grow our business with the Federal Government,” said Bruce Steinberg, vice president of sales at Relyco. “Our GPO rating is great validation of our products’ quality and now gives us greater exposure that will enable us to be a part of more agency and department bids for digital and laser printing jobs.”

Relyco has hundreds of federal government customers including:

  • Department of Justice
  • U.S. Navy
  • U.S. Army
  • U.S. Air Force
  • Federal Bureau of Investigation
  • Department of Defense
  • Department of Homeland Security
  • Internal Revenue Service
  • Department of Interior
  • Drug Enforcement Agency
  • U.S. Bankruptcy Court
  • NASA

Relyco offers its complete line of quality business printing and payment solutions under GSA contract GS-02F-0158N. To see more of the products Relyco offers to the federal government, reach out to us.

*SOURCE: GPO Contract Terms

How to Leverage the Power of Color in Print Marketing

Here’s how you can use the psychology of color, combined with new printing technologies, to help you make a strong statement with your next print campaign or retail resource.

color in print marketing

Colors play a vital role in our lives, influencing our activities and our responses to the world around us. Print has the ability to affect customer behavior in ways other mediums do not. A printed piece is tangible. It’s the sign that draws you into a store, or the shelf-talker that notifies you of a sale. It’s the menu you order from, the brochure you flip through, or the customer card you stamp.

So it only stands to reason that retail institutions and print shops should consider color carefully when planning their next campaigns or helping clients select marketing materials.

The Psychology of Color in Print Marketing

Consider what researchers in the field of color psychology have found and see if you can find ways to use color in your print marketing to meet the specific needs of your customers or your in-house team.

Warm Colors: Red, Orange, Yellow

Let’s start out with the most vibrant–reds and their derivatives. Red, yellow and orange are used in restaurants because those colors appear to stimulate appetites. Red, with its positive effect on memory, also has been shown to increase heartbeat and breathing.

Yellow is a happy color enhancing concentration and denoting happiness. Orange combines properties of the two. Try yellow, orange, and red for your clients in fast food or discount retail.

Cool Colors: Blue, Green

Blue is the cool color. A creativity stimulator, blue connotes calm and ease. It’s also is proven to diminish appetite. Blue works well in fields where clients need extra assurance, like finance, insurance, and education.

Green is the soothing color; it relaxes the body, alleviates stress and has a perceived healing and hygienic effect, making it effective for use in hospitals. Green also has natural connotations, making it a strong choice for clients advertising environmental initiatives.

Black and White

Black is the forceful color, denoting power, authority and aggression. Products packaged in black grab attention and create urgency.

And then there is white–the neutral color. It symbolizes innocence and cleanliness, stresses sterility in medical situations and lends an air of sophistication to clothing.

How Color Affects Retail Buying Behavior

Did you know that 93% of purchasing decisions are based on visual appearance? Color does more than just attract attention. Used strategically, color can actually boost sales.

In retail, red denotes a sense of urgency and is the go-to color for calling attention to sales and clearances. Red, orange, and yellow are also attractive to impulse buyers. Use red in signage, sale or clearance tags, and shelf-talkers when you’re trying to move inventory quickly.

In retail, blue and green work similarly. Both are soothing and welcoming, but their cool notes denote responsibility. Cool tones like these work well with smart, budget-conscious buyers who have a clear buying plan. Use blue and green in printed brochures or mailers for higher-end products or where recipients may need more time to make a buying decision.

In retail, black appeals to impulse buyers with deep pockets. It’s connotations of prestige and timelessness make it a popular choice for high-end, superfluous purchases like expensive tech-gear, grooming products, and clothing.

White isn’t a popular color in retail. Its soft, clean vibe isn’t strong enough to influence buying decisions on its own. In retail, use white alongside vibrant colors.

Incorporating Color in Your Marketing

With the vibrant color selection of Relyco’s REVLAR, you have a wide variety of vibrant hues, pastels and whites to offer. With the new inks available in the newest Ricoh, OKI and Xerox printers–white, gold, silver, clear just to name a few – any combination of substrate and inks can be used to create the desired psychological impact.

Working with the psychology of color and combining new printing technologies will help you make a strong statement when planning sales and marketing campaigns.

Sample REVLAR Colors

Print vs Digital: Why Print Will Never Die

Think print is dead? Digital communications have their place, but there is an advantage to print vs digital that our modern electronic age has not foreseen.

Print vs Digital Print Wont Die

“Digital is going to win over print as an attention getter.”

For years, you’ve heard people saying this or things like this. We’ve all been hearing that the world of print is narrowing and will eventually be taken over by digital communications. Don’t believe it!

Print vs Digital?

We’ve heard the arguments. We know all about the “wasteful, expensive-to-create” theories. They all point to an eventual conversion to digital. But there is an advantage to print vs. digital that our modern electronic age has not foreseen.

The availability of applications that print products support, that we can hold in our hand, read across the room, learn from, that is right there when we have questions, can’t be measured in terms of the limited attention we will grant to the digital onslaught of e-mails, e-books and online advertising, just to mention a few digital products.

Print is Profitable

Print costs will continue to soar, but so will the revenue generated by print shops from producing printed pieces. As fewer print organizations continue to produce products because of the expense, those businesses who can reach efficiency in production costs will prosper.

Print is Portable

Picture yourself at an industry event or trade show, and look around you. There are stacks of printed materials to look over, and they are just there, right at hand engaging your attention, waiting to get their message across.

There are printed signs, promotional displays, and little give-away knick knacks with a promo message on them. What is the most normal thing to do? Pick materials up, look at them, bring the printed pieces back to your office to read over at your leisure.

Print is Tangible & Memorable

So the simple truth is that as expensive as they may be to produce, printed pieces grab our attention just because they exist in our world. They are there, enticing us to pick them up and read them.

So if print died, we would be handed a flash drive or a digital device upon entering an event, and the personal interaction would be gone.

We have all kinds of electronic devices swamped with a deluge of information behind their friendly screens, but we have to hit that “on” button to review a colossal number of choices and select what we will view.

Three Printing Business Ideas to Attract and Retain New Customers

As more and more customers move their printing in-house, these three printing business ideas can help print shops can retain old and attract new customers.

As a print shop owner, you know that your competition is more than just another print shop. Customers are doing a lot of their own printing in-house, making the customer a competitor. So how do you stay afloat and retain current customers while attracting new printing business?

Printing Business Ideas You Can Try Today

Put these three easy printing business ideas into practice to win new customers without huge equipment investments.

Specialize in Short-Run Printing

Many print shops find themselves getting a lot of requests for smaller jobs, but losing them on price. One way around that is to reduce your overhead by locating a supplier that offers a variety of paper types in small quantities.

Now when someone wants 100 save-the-date invitations, you can use the less costly digital equipment that you already have on hand and win the job.

Offer a Unique Paper Type

With all the competition out there, you want your printing business to stand out. What better way than to offer a unique specialty paper?

Everyone wants their message to be the one that gets all the attention. Be the print shop that offers personalized messages on a specialty paper that gets people talking. A few of the most versatile and popular paper substrates include:

Help your Customers Grow Their Business with Direct Mail

You want your business top-of-mind when your customers need printed media. One way your print shop can accomplish that is by offering to do direct mail for your customers.

Target their customers with a personalized piece to help your clients win more business, and encourage them to refer those clients to you for an extra value-add!

Increase Your Printing, Not Your Overhead!

To grow your business, you have to be economical and innovative. Rather than shelling out for a new suite of printing equipment, you can increase both your capabilities and offerings by following the tips listed above.

Combining unique and eye-catching media, personalized printed materials, and unique substrates offered in small quantities are some of the ways you can retain your existing customers AND attract new clients without a huge investment in new printing equipment.

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