Three Strategies to Boost Printer Sales

Your prospects are hunting for new ways to maximize their client offerings. Here’s how you can capitalize on that need to increase printer sales.

Boost Printer Sales

Your prospects are just beginning to hunt for new ways to maximize their offerings to customers, and this puts you in a position to show them just what they can achieve.

So how do you present yourself and your product in a way that will help you increase equipment sales?

Partner with Relyco to Boost Your Printer Sales

By providing tools to help drive sales success, Relyco is currently partnered with printer sales representatives from all over the U.S. and Canada. From hosting educational webinars for regional sales teams to supplying customized sample kits for sales appointments or providing support at trade shows, Relyco is here to help boost your printer sales.

With a personalized substrate kit complete with your logo, and printed and blank samples of specialty paper, you’ll be perfectly prepared to try these three strategies at your next sales appointment:

Explain Full Print Solution Capabilities

Yes, your goal is to sell those printers, but by providing products and applications to showcase the printer’s fine points, like durable signage with vibrant colored waterproof paper, environmentally friendly multipart forms with carbonless laser paper, pressure seal forms, you are framing your offer as more than just a printer.

Serve as a Print Partner

As a print partner, you have the opportunity to serve as a guide through the maze of new products available, opening their eyes to the possibilities those new products can offer them. For your prospect, the question of duty cycle or how many pages per minute a printer can achieve becomes secondary to how they can use it for actual applications.

By suggesting new print products to explore, you are positioning yourself as a partner; one who is knowledgeable and who has the necessary contacts to be their source of new specialty paper products that will work well for them.

Demonstrate ROI with Print Applications Your Customers Will Love

Not only can you show them new products they can use, but you can demonstrate how custom solutions are possible, and how the ROI of the printer is based on selling its applications. By bringing awareness of the printers’ capabilities to the forefront, you can demonstrate real world applications that your customers can, in turn, offer their customers.

Specialty-Media-Marketing

What to Do When Your Trusted Business Printing Supplier Files for Bankruptcy

As more traditional print providers are feeling competition from digital solutions, some companies find themselves considering shutting down. When that happens, what do you do, as a customer of their products and services?

Your Print Shop Supplier

When the game changes, what do you do?

As more traditional print providers are feeling competition from digital solutions, some older, respected companies find themselves considering shutting down some operations or closing entire divisions. When that happens, what do you do, as a customer of their products and services?

For years you’ve purchased secure documents, printers, software and MICR toner from a specific company. You have a great relationship with your rep there, and now the future of that company may be in jeopardy. You hate to see the decline of a trusted supplier, but you need to maintain a reliable source of business printing supplies.

How to Deal With the Loss of a Trusted Supplier

First of all, look around you. There are other companies just as well qualified to take care of you and to give you the service you need. You can reach out and explore how a new relationship will work for you.

  • Do the supplier options you are considering provide the same or similar products?
  • Have they established themselves in the field as not only reliable, but exceptional companies to work with?
  • Are they strong enough financially and forward looking enough to avoid placing you in the same situation you find yourself in today?

You won’t know if you don’t call and discuss it with them.

How to Prepare for the Transition to a New Supplier

One of the first things you’ll need to do to prepare for your transition is to document all of the supplies you currently use.

Take a detailed inventory of the products you’ll need, including brand names and part or order numbers, if possible. Giving your new provider as clear a picture as possible of your current needs will make the transition easier.

Your Research Begins With a Phone Call

Not every company out there can provide you with all the products you need, but there are definitely some that can do that and more. Do you need secure check stock, tax forms, printers and MICR toner, software, etc.?

Browsing potential supplier’s websites is a simple first step in determining if they’ll meet your needs, but seeing what is available online only goes so far to establish a relationship of confidence and trust.

Questions to Ask Potential New Business Printing Suppliers

When it’s time to make the decision to switch, you’ll want to get on the phone to find answers to the following questions:

  • What kind of service will the new company provide for you?
  • What is the background and expertise of the sales reps?
  • What is the company’s reputation for delivering quality products, on time and price effectively?
  • How has the company kept up with growing trends in the business?

These are all important questions to ask when seeking a new supplier. To get answers, just give Relyco a call and discuss your concerns with one of our experienced advisors. Relyco has been here for 26 years providing business printing solutions for thousands of companies worldwide.

Print Plus Digital Ensures Longevity

As we have foreseen the declining need for print products in the last decade, we have moved ahead of the curve into the digital world, but we haven’t abandoned the print component of our products.

While the demand for print products like checks, secure documents, and tax forms has diminished somewhat, it has not gone away, nor do we expect it to do so in the near future.

So just be aware that we are here, ready to help you keep your business running at its normal pace. Reach out or call and let us show you what we can do: (800) 777-7359.