A “Fresh” Take on Signage for Grocery Stores

In order to hold up to moisture and temperature fluctuations, signage in the fresh departments of grocery stores must evolve beyond standard paper or labels. Product and pricing signage in the produce, deli and prepared food section needs to be durable to survive.

For grocery stores, there is a huge potential for sales growth in the fresh departments. According to Nielsen research in 2017, top-performing grocery retailers “derive a larger portion of their sales from the fresh departments. In fact, nearly half of all food sales among top-performing fresh retailers comes from fresh products, compared with just 27% among bottom-performing fresh retailers.” Within the fresh departments, the expansion of prepared food offerings is a particularly beneficial tactic that is paying off for many of these top-performing stores.

Durable signage for prepared food is a must

If you plan to take this approach and focus on prepared food, then the need for effective signage will eventually follow. It’s a no-brainer that signage is extremely important in grocery stores. First and foremost, the customer needs to be able to see clear pricing and the product’s name. In order to hold up to moisture and temperature fluctuations, signage in the fresh departments must evolve beyond standard paper or labels; product and pricing signage in the produce, deli and prepared food section needs to be durable to survive.

Don’t waste time laminating

When faced with combatting wet conditions, many stores turn to plastic protectors or lamination for their signage. But lamination is costly, time-consuming and not that durable. With cracking, peeling and general wear and tear on a laminated sign, liquids will penetrate over time. This results in a sign that looks unattractive and unprofessional.

Regular signage vs. REVLAR signage

An aesthetically pleasing sign will draw potential customers in. A waterproof synthetic paper will achieve this look right out of the printer and without any additional steps to make it durable. REVLAR Premium synthetic paper is a waterproof, tear-proof material that has the look, feel and printability of traditional paper, but it is actually a #1 recyclable plastic. It will outlast any laminated piece by maintaining its appearance and integrity even with exposure to liquids, heavy handling or cleaning.

Meat juices have met their match

Beyond the wet conditions that accompany fresh products, there are also contamination issues and bacterial concerns. It’s important for grocery stores to be able to clean signage in high-risk areas. With its waterproof qualities, REVLAR can be washed and sanitized with a mild cleanser.

REVLAR Premium is food-safe

REVLAR Premium is FDA compliant as a food contact substance (FCS), so it is proven to be safe if it directly touches food. This makes REVLAR Premium a perfect solution for deli counters/stations where signs are nestled in and amongst the prepared food, seafood and meat. This makes REVLAR’s waterproof characteristics and cleanability all the more helpful!

How else can you use it?

So we’ve primarily focused on product and pricing signage in this post, but we haven’t yet mentioned the other ways that REVLAR can be used in a grocery store. The material is versatile, which allows it to support a variety of uses. We’re talking loyalty cards, labels, tags, procedural/training manuals and recipe cards!

Why make recipe cards?

Many stores are finding success by grouping together products in a display that will make an entire meal. Take it a step further by creating durable recipe cards on REVLAR Premium for customers to take home with all of their ingredients! It’s an easy value-add that will delight and impress your customers and keep them coming back.

Interested in trying REVLAR Premium for yourself? Request our free Grocery Store sample kit here. It contains a variety of products to improve and grow your sales, including REVLAR Premium samples.

Sample Kits for Grocery Store

Natural Grocer & Co-op Reduces Waste and Saves Time & Money by Eliminating Lamination

With departments like a garden center, bakery and deli, The Community Food Co-op were challenged with producing signage that would stand up over time, especially in high-traffic areas or places where moisture was common. REVLAR solved the problem!

Natural Grocer & Co-op Reduces Waste and Saves Time & Money by Eliminating Lamination

The Community Food Co-op began using REVLAR waterproof paper for their signage needs in 2013. Prior to that, they were using laminated card stock, which did the job, but was expensive and time-consuming to produce.

With departments like a garden center, bakery and deli, the Community Food Co-op was challenged with producing signage that would stand up over time, especially in high-traffic areas or places where moisture was common.

“To ensure the longest life for the finished product, we created our laminated signage in a two-step process,” explains Habiba Sial, the Community Food Co-op’s graphic designer. “We designed, printed, and cut each individual sign, then laminated them and trimmed them again…the lamination process took time away from other more important tasks.”

Making the leap from lamination to synthetic paper

After years of laminating, the Co-op’s Sustainability Program Coordinator Melissa Elkins began to review synthetic-paper options as a potential replacement, but there was an additional challenge: the paper needed to be recyclable to pass muster. Fortunately, REVLAR met those recycling requirements. The Co-op is deeply committed to sustainability and ecological responsibility:

“The laminated signs couldn’t be recycled, so they just went into the garbage,” says Elkins. “We closely track all our recycling efforts. As our company’s sustainability program coordinator, I’m always looking for ways to cut back on our landfill contributions, and REVLAR has definitely fulfilled this requirement. We love that our REVLAR signs can be recycled.”

Time savings that add up

With REVLAR, the process to create signage is much simpler because the signs only need to be cut once. Sheets of REVLAR are preprinted with a light green color to create a two-tone color image, and individual department managers just run the sheets through black and white printers to add text as the signs are needed.

Don’t forget actual cost savings

In addition to time savings, Community Food Co-op has benefitted from cost savings with REVLAR. “Laminating a typical piece of cardstock cost about $1.17 per sheet for the lamination alone; the REVLAR plus toner is as much as $0.20 less per sheet,” Elkins says.

To learn more about the Co-op’s recycling efforts and how REVLAR waterproof paper made it happen, read the full case study here.

If you’re a grocer who is interested in trying our signage solutions for yourself, request your free sample kit here or click on the button below. We’d love to show you all we have to offer!

Sample Kits for Grocery Store

Associated Food Stores Saves Money Printing Signs on REVLAR Waterproof Paper

Associated Food Stores provides complete warehouse facilities and support services to 600 independently owned supermarkets in an eight-state region. They create durable signage for their supermarkets and find measurable cost savings with REVLAR.

Associated Food Stores

Associated Food Stores creates durable signage and finds measurable cost savings with REVLAR.

Associated Food Stores, Inc. is a cooperatively owned wholesale distributor providing complete warehouse facilities and support services to 600 independently owned supermarkets in an eight-state region.

Printing services are among the support offerings Associated Food Stores provides to its members, and the cooperative’s in-house print shop offers a broad spectrum of services, including the printing of advertisements and shelf signs needed in each independent store.

The team in the Associated Food Stores print shop is committed to delivering its in-house customers leading-edge, innovative solutions. Steve Nicholes, senior production control specialist, began to try samples of various types of synthetic papers without success until the vendor who installed and serviced the Association’s color copiers recommended Relyco. “The biggest challenge for us had been finding a high-quality paper solution that worked with our equipment, and the recommendation from a trusted vendor really inspired our confidence,” he notes.

Nicholes called Relyco to request samples and was impressed with what he found. “Relyco offered a high-quality paper at the right price, and we knew with our first test that REVLAR would work exactly as we needed it to,” he comments. “Plus, Relyco provides excellent customer service. They respond quickly and are always working to meet our needs. I consider them a partner in our business.”

Over time, as more and more of Associated Food Store’s independent grocers have tried REVLAR, demand for materials printed on the waterproof paper is increasing. The print shop now stocks REVLAR in its warehouse and materials printed on REVLAR are included among those items that are always available through the on-line ordering system. “Everything that we print on REVLAR is more durable and tear resistant than anything we printed on traditional paper stock,” Nicholes says. “In the past, store owners were often frustrated when a sign or pop-out they put up in the morning was destroyed by the afternoon. That doesn’t happen with items printed on REVLAR.”

For Nicholes, the satisfaction of his internal customers is a huge measure of the print shop’s success. “We always strive to provide the printing services and solutions our customers need to be successful,” he concludes. “We really hit the mark with REVLAR.”

To read the complete partner story about how Associated Food Stores is using REVLAR, click here.

For more information about Relyco’s durable synthetic paper, visit REVLAR on our website, call us at 1-800-777-7359, or Email us.