How to Incorporate Personalization Into Customer Loyalty Programs

Your loyalty program can go from useful to exceptional with the smart use of personalization, both in digital and print contexts.

customer loyalty programs

Picture this: One of your most loyal customers opens their mail to find a postcard from your company welcoming them to your loyalty program. They’re excited, but when they turn it over, they find the piece begins “Dear Sir/Madam.”

At this point, your loyal customer is feeling pretty blue. They’re feeling like even though they’ve purchased from your company repeatedly, they don’t matter enough for you to get their name into a piece ostensibly rewarding them for being loyal.

Now you understand why personalization belongs in your loyalty programs. Here are a few tips for using personalization in both print and digital marketing.

Personalization for Digital

Unless you have a very small email list, going into each email you want to send and changing the name is going to chew up a lot of time—so don’t do that. Instead, utilize the personalization tokens available in your CRM or email provider. Personalization tokens auto-populate with form field data based on recent conversions, allowing you to create loyalty program messaging that’s not only highly personal, but highly efficient as well.

The key is to automate without making it obvious to your customer that you’ve done so. Any time you can insert a name, a reference to your most recent brand interaction, or send along a special offer on their birthday, you’re using personalization in a way that increases loyalty and makes a customer feel like they’re genuinely valued. Just don’t be too creepy about it, please.

Personalization for Print

There aren’t a lot of shortcuts for print jobs, because you’ll have to print every name, but with the right solution you can keep your loyalty program humming along in print and do some really cool things along the way too.

For example, you can use Variable Data Printing (VDP) software solutions like FusionPro and uMerge to change elements of print pieces without slowing down the run. Imagine sending 100 different customers branded decks of playing cards with their names embossed on the box, or a 3D printed megaphone for your sporting goods store, or even custom ID cards in a postcard-style mailer.

It’s a small time commitment and relatively inexpensive way to show your gratitude. Few things can make a client feel special like a personalized mail piece with some obvious effort behind it.

With the right personalization, your loyalty program won’t just reward customers for their loyalty. It will actually make them more loyal.

Specialty-Media-Marketing

Four Laser Substrates to Increase Your In-Plant’s Value

Investing in a few new laser substrates can help in-plant printing departments prove their value and justify the cost of maintaining an in-plant solution.

Laser Substrates to Increase In-Plant Value

As more and more businesses and governmental bodies turn to outsourcing their print work, in-plant printing departments must prove their value to justify the cost of maintaining an in-plant solution.

New Laser Substrates to Grow In-House Capabilities

One of the best ways to enhance the value of your in-plant printing program is to increase the number of unique applications you are able to handle in-house.

Investing in a few new substrates like waterproof paper, carbonless paper, custom packaging solutions and pressure seal forms and equipment can help your in-plant printing department grow its capabilities exponentially.

Colorful Waterproof Paper

Synthetic paper has dozens of applications for any industry where durability and water-resistance are important.

But you can take your waterproof paper applications to the next level with the newest technology: synthetic waterproof paper in vibrant colors. With brightly colored synthetic paper, there’s no need to lay a full-color bleed on your waterproof applications.

Some of the most common applications for synthetic paper include:

  • Durable signage
  • ID & membership cards
  • Parking passes
  • Temporary license plates
  • Bookmarks
  • Labels
  • Menus
  • Field manuals

REVLAR Premium Colors provides the perfect canvas for bright and light colored applications like signs, tags, banners, posters or flyers without the use of excessive ink and toner. Plus, you can even incorporate white toner!

Custom Packaging Solutions

Sometimes all it takes to reinvigorate your brand is an enhanced packaging solution. Think about personalized packaging for direct mail, presentations, corporate gifts, special events and fundraising.

A few common applications for custom packaging solutions include:

  • Table tents
  • Candy boxes
  • Card boxes
  • Bottle labels
  • Coffee cup sleeves

Carbonless Paper

If you’re still using old-school pin-fed forms and printers, you can increase the quality and efficiency of your form production with a carbonless paper solution like REIMAGE carbonless laser paper.

Here are just a few of the most common applications for carbonless paper:

  • Printing registration forms
  • Invoices
  • On-demand work orders
  • Medical forms
  • Sales receipts
  • Employment applications

Pressure Seal Forms & Equipment

Pressure seal forms and equipment let businesses create and process self-sealing one-piece self-mailers. Investing in a pressure seal forms and equipment solution, like RELYCO’s ULTRASEAL line, can not only enhance your in-house capabilities, it can also help your business save money while potentially generating better open-rates.

The benefits of using pressure seal forms and equipment include: reduced overhead by eliminating envelope costs, reduced man-hours spent by hand-stuffing envelopes and increased response rates!

Common applications for pressure seal include:

  • Efficient mass-mailing
  • Delivery of secure information like tax forms, checks & grade reports
  • Promotional self-mailers

Want to learn more about how laser substrates like waterproof paper can help grow your in-house capabilities? Click below to download our white paper for all the details.


Three Printing Business Ideas to Attract and Retain New Customers

As more and more customers move their printing in-house, these three printing business ideas can help print shops can retain old and attract new customers.

Three Printing Business Ideas

As a print shop owner, you know that your competition is more than just another print shop. Customers are doing a lot of their own printing in-house, making the customer a competitor. So how do you stay afloat and retain current customers while attracting new printing business?

Printing Business Ideas You Can Try Today

Put these three easy printing business ideas into practice to win new customers without huge equipment investments.

Specialize in Short-Run Printing

Many print shops find themselves getting a lot of requests for smaller jobs, but losing them on price. One way around that is to reduce your overhead by locating a supplier that offers a variety of paper types in small quantities.

Now when someone wants 100 save-the-date invitations, you can use the less costly digital equipment that you already have on hand and win the job.

Offer a Unique Paper Type

With all the competition out there, you want your printing business to stand out. What better way than to offer a unique specialty paper?

Everyone wants their message to be the one that gets all the attention. Be the print shop that offers personalized messages on a specialty paper that gets people talking. A few of the most versatile and popular paper substrates include:

Help your Customers Grow Their Business with Direct Mail

You want your business top-of-mind when your customers need printed media. One way your print shop can accomplish that is by offering to do direct mail for your customers.

Target their customers with a personalized piece to help your clients win more business, and encourage them to refer those clients to you for an extra value-add!

Increase Your Printing, Not Your Overhead!

To grow your business, you have to be economical and innovative. Rather than shelling out for a new suite of printing equipment, you can increase both your capabilities and offerings by following the tips listed above.

Combining unique and eye-catching media, personalized printed materials, and unique substrates offered in small quantities are some of the ways you can retain your existing customers AND attract new clients without a huge investment in new printing equipment.

Specialty-Media-Marketing