The Key to Community Input in Seattle: Waterproof Tags

After searching for an effective way to empower the public to give feedback on improvements to the area, the Alliance for Pioneer Square found REVLAR. They decided the weatherproof, easy-to-print on and vibrantly colored synthetic paper was perfect for creating the kind of waterproof tags the group needed.

map the square waterproof tags

Pioneer Square is sometimes billed as Seattle’s original neighborhood, and the once-beating heart of the city has been a popular spot since it was founded in 1852. The Alliance for Pioneer Square, a non-profit whose goal it is to improve and advocate for the area, was searching for public input and desires for updates to the neighborhood. The solution, brainstormed by The Young Architects Forum of the American Institute of Architects in conjunction with the Pioneer Square Alliance, was an initiative called Map the Square.

After searching for an effective way to empower the public to give feedback on improvements to the square, AIA architect Rob Deane said the group stumbled across Relyco’s REVLAR and decided the weatherproof, easy-to-print on, and vibrantly colored synthetic paper was perfect for creating the kind of waterproof tags the group envisioned for Pioneer Square.

How Map the Square Used Waterproof Tags

During the Seattle Design Festival, a two-week event that draws a ton of residents downtown, festival-goers were instructed to head to one of several kiosks located around Pioneer Square. The kiosks were populated with colorful waterproof REVLAR tags that designated different uses like art installations, restrooms, and dog parks. People could tie those tags to locations where they wanted to see those attractions, and The Young Architects Forum then went out into the neighborhood to find the hundreds of placed tags. Afterwards, they created an interactive map based on those tags, which they plan to present to the Alliance for Pioneer Square to inform future improvements and changes to the square.

The Benefits for Map the Square

  • The waterproof paper could be easily cut into tags
  • Tags could hold up to Seattle’s notoriously rainy weather
  • Prominent, bright colors allowed easy tagging and recognition
  • Project served as a blueprint for future, similar initiatives, both inside Seattle and beyond
  • The ability to easily print and customize tags for the campaign

For more photos, check out Map the Square’s Facebook page and Instagram account. Click here to read more about the Map the Square project. We’re pleased to see one of our products being used in a positive community project like this!

Click here or on the button below to request free REVLAR color samples.

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How to Leverage the Power of Color in Print Marketing

Here’s how you can use the psychology of color, combined with new printing technologies, to help you make a strong statement with your next print campaign or retail resource.

color in print marketing

Colors play a vital role in our lives, influencing our activities and our responses to the world around us. Print has the ability to affect customer behavior in ways other mediums do not. A printed piece is tangible. It’s the sign that draws you into a store, or the shelf-talker that notifies you of a sale. It’s the menu you order from, the brochure you flip through, or the customer card you stamp.

So it only stands to reason that retail institutions and print shops should consider color carefully when planning their next campaigns or helping clients select marketing materials.

The Psychology of Color in Print Marketing

Consider what researchers in the field of color psychology have found and see if you can find ways to use color in your print marketing to meet the specific needs of your customers or your in-house team.

Warm Colors: Red, Orange, Yellow

Let’s start out with the most vibrant–reds and their derivatives. Red, yellow and orange are used in restaurants because those colors appear to stimulate appetites. Red, with its positive effect on memory, also has been shown to increase heartbeat and breathing.

Yellow is a happy color enhancing concentration and denoting happiness. Orange combines properties of the two. Try yellow, orange, and red for your clients in fast food or discount retail.

Cool Colors: Blue, Green

Blue is the cool color. A creativity stimulator, blue connotes calm and ease. It’s also is proven to diminish appetite. Blue works well in fields where clients need extra assurance, like finance, insurance, and education.

Green is the soothing color; it relaxes the body, alleviates stress and has a perceived healing and hygienic effect, making it effective for use in hospitals. Green also has natural connotations, making it a strong choice for clients advertising environmental initiatives.

Black and White

Black is the forceful color, denoting power, authority and aggression. Products packaged in black grab attention and create urgency.

And then there is white–the neutral color. It symbolizes innocence and cleanliness, stresses sterility in medical situations and lends an air of sophistication to clothing.

How Color Affects Retail Buying Behavior

Did you know that 93% of purchasing decisions are based on visual appearance? Color does more than just attract attention. Used strategically, color can actually boost sales.

In retail, red denotes a sense of urgency and is the go-to color for calling attention to sales and clearances. Red, orange, and yellow are also attractive to impulse buyers. Use red in signage, sale or clearance tags, and shelf-talkers when you’re trying to move inventory quickly.

In retail, blue and green work similarly. Both are soothing and welcoming, but their cool notes denote responsibility. Cool tones like these work well with smart, budget-conscious buyers who have a clear buying plan. Use blue and green in printed brochures or mailers for higher-end products or where recipients may need more time to make a buying decision.

In retail, black appeals to impulse buyers with deep pockets. It’s connotations of prestige and timelessness make it a popular choice for high-end, superfluous purchases like expensive tech-gear, grooming products, and clothing.

White isn’t a popular color in retail. Its soft, clean vibe isn’t strong enough to influence buying decisions on its own. In retail, use white alongside vibrant colors.

Incorporating Color in Your Marketing

With the vibrant color selection of Relyco’s REVLAR, you have a wide variety of vibrant hues, pastels and whites to offer. With the new inks available in the newest Ricoh, OKI and Xerox printers–white, gold, silver, clear just to name a few – any combination of substrate and inks can be used to create the desired psychological impact.

Working with the psychology of color and combining new printing technologies will help you make a strong statement when planning sales and marketing campaigns.

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The Top 3 Advantages of Offering Vibrant Colored Waterproof Paper

Looking for new ways to serve your print shop customers? Here are 3 reasons to offer brightly colored waterproof paper in addition to your white substrates.

colored waterproof paperWaterproof paper isn’t new—but it is better than ever. If you’re looking for new ways to serve your print shop customers, here are three reasons to consider offering brightly colored waterproof paper in addition to your white and pastel substrates.

1) Eliminate Full Flood Coating

How much toner would you use to get that solid background with consistent color and no banding? A lot!

One of the biggest advantages of using vibrant colored waterproof paper versus its white counterpart is eliminating the need to flood coat to achieve the colored background you desire for your application, keeping it absolutely consistent so that there is no visible unevenness in the color.

2) Dramatic Cost Savings

Using a bright colored sheet of a water and tear resistant product that can be printed through most laser/digital printers or presses will create a dramatic savings for you.

Colored waterproof paper eliminates the expense of lamination, helps you save on toner costs, and ultimately, contributes to your running a more efficient operation.

3) Printed Applications Will Get More Attention

Printing applications on vibrant color makes the messaging pop! Colors play a vital role in our lives, influencing our activities and responses to the world around us.

Help marketers get their messaging noticed by offering them more opportunities with vibrant colors.

Sample REVLAR Colors