Stationery Store Saves Time on Design with Unusual Marketing Piece

Fred Montoya worked with Relyco’s creative team to produce a custom pressure seal marketing piece for his stationery store that revealed surprise deals to his potential customers at a trade show. The piece was a successful icebreaker and it enabled Fred to start conversations and gain leads.

 

Ecru is a retail stationery store located in Portland, Maine. They focus on personalized wedding invitations, stationery, gifts and fine paper. Fred Montoya, Ecru’s owner, worked with Relyco’s creative team to produce a custom pressure seal marketing piece that revealed surprise deals to his potential customers at a trade show. The piece was a successful icebreaker and it enabled Fred to start conversations and gain leads.

So how did a “boring” pressure seal mailer become a trade show hit?

Fred wanted to do a creative piece for promotion at a trade show, but he didn’t have the time to design it himself and needed it quickly. Enter: Lyndsay Vachon, one of Relyco’s Account Representatives.

A unique spin on a traditional product

Lyndsay suggested that Fred work with our creative team to produce a flip-tab pressure seal mailer. (It’s worth noting that pressure seal mailers are not our flashiest products – some folks might even call them boring – so Lyndsay’s suggestion was pretty unconventional.) But she predicted that the peel-back tab would make opening that type of mailer a fun and different experience for trade show attendees. Spoiler alert: she was right!

Relyco’s creative team designed and printed the piece and Fred brought a basket of mailers to the show. The mailers were anything but boring; they were beautiful and the inside of each mailer revealed a discount percentage! There were three levels of discounts, which included a grand prize $1000 wedding suite with invitations printed in-house. According to Fred:

“The product was amazing at the show. Most people had drawings of some sort, but with me, it was different, it was instant. It created this atmosphere of anticipation and excitement every time someone approached my booth. I was very happy with it.”

Play the video above or click here to see the mailer and learn more about how and why Ecru used this marketing piece.

How did working with Relyco on this marketing piece benefit Ecru?

  • Fred’s time was freed up to prepare for the trade show – we took care of the promotional piece, from idea to finished printed product
  • A tight deadline was met on time and within budget
  • Ecru received more leads than expected by using the pressure seal mailer

If you find yourself in Fred’s position, where you need design help and/or you’re facing time constraints, consider utilizing Relyco’s design team. We can help you get the same results on your custom project. Click here or on the button below to request a consultation with our design team.

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How to Protect Student and Faculty Confidentiality with Pressure Seal Forms

Here’s how pressure seal forms help educational facilities control documents that are created and issued in-house without exposing sensitive information.

Pressure Seal for Schools

With their incredible variety of documents for students, administrators, and vendors, educational facilities need a way to control the delivery of the documents they create and issue without exposing sensitive information.

How Schools Use Pressure Seal Forms

One way educational organizations can protect the information they produce is by using pressure seal technology. Pressure seal is a great solution for:

  • Billing and payroll
  • Grade reports
  • Class schedules
  • Dorm assignments
  • ID cards
  • Transcripts
  • Employee communications

Sensitive information printed on pressure seal forms are loaded into a pressure seal machine which folds and seals the document and outputs a ready to mail piece. With very little exception, there is no confidential information exposed, and the pieces can go into the mail or be hand delivered with the contents protected.

Essential Security Features for Schools

The block-out panels and secure seal limit the ways in which private information can be exposed. Just what pressure seal forms will work best for you? It really depends on the information being transmitted.

Forms with up to 15 different security features are available in several formats for checks. Blank forms are available for transcripts, grade reports, dorm assignments, class schedules etc.

Custom Pressure Seal Options for Schools

Some institutions prefer to have a form with their logos in school colors, or their return addresses printed on the mailing label. Some want additional security features such as logos in the middle of the form in a heat sensitive ink (color fades when exposed to high heat and returns as it cools). Whatever is needed, a custom form can be created.

Regardless of the application, there is a Relyco ULTRASEAL product that will work, be it off-the-shelf stock or custom-designed.



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How to Improve Survey Response Rates: A Pressure Seal Case Study

Response rates waning? Consider your invitations. This pressure seal case study reveals how a simple change in their paper stock helped Cognizant realize better ROI.

Response Rate Pressure Seal Case Study

Pressure seal self-mailers have obvious cost-saving benefits over traditional envelope-style direct mail. But the ROI of switching to a pressure seal solution can go deeper than dollars saved on equipment and production.

This case study describes how switching to a Relyco pressure seal solution helped one global healthcare company improve response rates on customer-polling surveys.

Pressure Seal Case Study: Cognizant

Cognizant provides IT and process outsourcing services to businesses around the globe. With their acquisition of MarketRx, Inc., a leading provider of life sciences-related analytics and software services, Cognizant needed an easy way to survey physicians on various topics in the pharmaceutical, biotechnology and medical devices segments.

The survey process began with a written invitation sent to physicians at their offices or home addresses. But when survey response rates began to decline, the team at MarketRx/Cognizant grew concerned that quality of the invitations they mailed to physicians stopped them from participating in the surveys.

Higher Quality Self-Mailers = Better ROI

Cognizant soon validated their hunch when they switched out the type of paper they used in their surveys and saw response rates jump back to normal.

“We had become very dissatisfied with the paper provided by our previous vendor,” explained Keiron Guishcard, senior analyst at MarketRx/Cognizant. “The pressure seal paper Relyco provided for our invitations was of far better quality and, surprisingly, was even more cost effective. When we distributed invitations using Relyco paper, our response rate returned to expected levels and we were able to realize a greater return on investment.”

The success of this strategy is due in part to the high quality of Relyco’s ULTRASEAL® pressure seal forms, and in part to the official look and feel of pressure seal forms in general; which encourage increased open rates. But perhaps the most important lesson from Cognizant’s case study is that your paper stock can have a significant impact on the effectiveness of direct-mail surveys.

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