Marketing Ideas for Printers in the Digital Age

As a print business, your customer base is your most valuable resource. How do you determine what your customers need? The easiest way is to ask them. Using your current customer base for market research can give you the step up you need to stand out in the print industry.

marketing ideas for printers

Part of impressing your customers and attracting new customers is ensuring your business is prepared, organized, and efficient. Today’s print shop owners and managers have to create strong future-focused teams. These teams need the freedom to impartially examine unique opportunities and aggressively move business in new directions. What does that look like? We offer four tips and marketing ideas for printers below:

Embrace new print products and technologies

Be open to new products and move away from old “tried and true” sales techniques. Embrace new marketing tactics. These changes can mean the difference between growth and profitability and failure.

Hire tech-savvy customer representatives

It’s no longer sufficient to depend on outside sales reps, inside customer service personnel, or referrals from satisfied customers to create the type of growth necessary to sustain a strong printing business. Trends are increasingly focused on the internet and social media. It’s more important than ever to hire highly skilled and far-sighted customer service advisers who can work with clients over all media to satisfy new needs.

Enhance your online presence

Creating a strong internet marketing presence is also a major factor in encouraging new prospects to contact you. Reaching out to customers over all avenues—phone, email, live chats, video conferencing, etc.—will strengthen your company’s image both with customers and within the industry.

Don’t get too comfortable

Being prepared to be uncomfortable, but still taking the necessary steps to offer more advice, more products, and more flexibility to customers will be essential for upward growth.

Learn more by downloading the eBook: click here or on the button below. In the eBook, we also cover specific marketing ideas for printers and real world examples.

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