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Your menu is one of the most important branding tools you have. It offers an opportunity to make a great first impression with your guests or patrons while showcasing your culinary selections. It’s not just about conveying information about your unique food and beverage choices, but contributing to the whole customer experience.
It’s possible that using regular paper may actually be damaging your hard earned reputation. It doesn’t always stand up to the rigors of daily use. It’s easy to soil and tear. And it’s easy to crease. And a poor impression with the menu can impact the guest’s overall impression of your restaurant. If you’re using laminated paper, the cost of the equipment, supplies and labor may be stealing hard-earned money from your bottom line.
Synthetic paper is a great option. It’s durable, waterproof, tear-proof, washable, fade-resistant, printable, and recyclable. It helps you deliver a more upscale look at a lower overall cost than other options. It performs perfectly indoors and out. Because it’s synthetic, it is also easily cleanable, making it more hygienic. You can clean it with a mild cleanser and wipe it down so it looks as good on day 30 as it did on day one.
Our version is called REVLAR. It’s synthetic paper that has been optimized for – and proven in – restaurant and hospitality settings. It is aesthetically pleasing, easy-to-print and easy-to-maintain. And it can save you money and time by helping you eliminate single-use paper menus. These savings can add up within each of your locations and across your operation.
REVLAR is not just for menus. You can use it in the back of the house for posting or keeping track of important recipes, and for employee training materials. Many restaurants and hotels also use it for short-term and long-term signage, loyalty cards, labels and tags as well. It allows you to stretch your creativity with interesting, outside-the-box designs not possible with regular paper.
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